Chapter
Indeed, it should additionally be
an agent for YOU
Reality does not have to be complex
01 The future of marketing
Underpinning contradiction and
beliefs to confront
02 What the hell is a marketer?
Underpinning contradiction and beliefs
to confront
Underpinning contradiction and beliefs
to confront
04 Marketing recruitment and resourcing
Underpinning contradiction and
beliefs to confront
05 Marketing, finance and accountants unite!
Underpinning contradiction and
beliefs to confront
06 Are we really customer or market centric?
Underpinning contradiction and beliefs
to confront
Underpinning contradiction and beliefs
to confront
08 The problem with marketing… is the repugnant word!
Underpinning contradiction and beliefs
to confront
09 The marketing and sales standards
Underpinning contradiction and beliefs
to confront
10 Re-humanization: humanity strikes back!
Underpinning contradiction and beliefs
to confront
11 Digital fortress: permission-based marketing
Underpinning contradiction and beliefs
to confront
12 Preparing, predicting and performing campaigns
Underpinning contradiction and beliefs
to confront
13 Integrating marketing into an invigorated corporate governance
Underpinning contradiction and beliefs
to confront
14 Corporate mergers, acquisitions and turnarounds (CMAT): where the hell is marketing?
Underpinning contradiction and
beliefs to confront
15 Marketing leadership: it is time to step up to the mark
Underpinning contradiction and
beliefs to confront
Where do we go from here?
About Global Marketing Network
Corporate Conversations with David Hood
Working with Core Conflicts
The Marketing Manifesto
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
