Chapter
1.1 New innovation/the innovation system
Open innovation, ecosystems and an enterprising state
UK Catapult centres: raising the potential of the UK innovation ecosystem
Intellectual property reform: unleashing open innovation growth and digital entrepreneurship
From open science to open innovation and how UK businesses can raise the potential of the academic research base
1.2 New routes to innovation
SMEs face many challenges
Suggestions on how SMEs can improve their chances of success in innovation and how the Catapults fit in
1.3 The evolving role of universities as innovation hubs
Changes in research evaluation
Growth in cross-disciplinary research
Universities adopt a business focus
Commercialization of university-owned intellectual property
An innovation opportunity
Accessing the university innovation toolkit
Part Two Innovation premium
2.2 Innovation that pays off
Why do the rules change in a recession?
Value innovation, not value engineering
Ten golden rules for successfully innovating in
a recession
2.3 Harnessing technology
Becoming the best at innovation
2.4 Taking a lead in innovation
Innovation leadership considerations in an age of complexity
Don’t miss the opportunity to claim your tax credits!
The driving force behind innovation is the need to overcome problems by developing new and insightful methodologies necessary to formulate a solution
It is very important to use highly trained technology professionals in order to assist in processing your claims
Remember that the R&D tax credits programme is 95 per cent technical
Don’t delay checking your eligibility
Part Three How innovation is changing
3.1 Open innovation collaboration
Who operates open innovation?
Ensuring the model is successful
mCommerce – the next business frontier
What you should do to innovate effectively in the mobile era
Business models and increased intellectual property rights (IPR) filings
Europe and the UK falling behind
Focus on research together with high-tech clusters
Finding the next big thing
Patent Box and the European Patent
Number of patent sales increasing
Emerging markets should be seen as an opportunity
3.4 IP as a business asset
Patent pools and standards
Licences of right, certification marks and collective marks
Part Four Innovation techniques
4.1 Knowledge and technology
transfer
The range of interactions
The scale of interactions
Do intellectual property rights get in the way?
Rarely does a research project stand alone
But surely if the university publishes the results then my business advantage is gone?
Intellectual property and valuation
Intellectual property an enabler and not
a barrier – Easy Access IP
4.2 Outsourcing innovation
Five benefits of outsourcing
4.3 Challenge-led innovation
Challenges and priorities
Information and communications technology
Health marketing innovations
Promoting and nurturing innovation
4.6 Emergent technologies
Part Five Research models
5.1 How to engage with the research base
5.2 Knowledge Transfer Partnerships
5.3 Working with research institutes
Innovation and national capabilities
Innovation in the animal health landscape
Collaborating with institutes
5.4 Financial support for research
5.5 Research collaborations
Ownership and use of foreground intellectual property
Some practical considerations
5.6 Innovation and research – the role of the research councils
Part Six Innovative capability
6.1 Six steps to successful innovation
Step 2: Searching for technologies
Step 3: Protecting the intellectual property
Step 4: Proving that the technology works
Step 5: Demonstrating compliance
Step 6: Supporting the technology
The management team and resourcing
6.2 Innovation that works
1. Where to start – leadership and ambition
3. A seat at the table – does your structure reflect your ambition?
6. HOW TO guide for your business?
9. Measure progress and celebrate success
10. Challenge – learn – persist
6.3 Inventor reward and recognition
The scope of the reward and recognition programme
Part Seven Collaborations and partnerships
7.1 Open innovation, exits and how to work with a corporate
How can I engage with a multinational corporation?
How can I license my IP to a multinational corporation?
7.2 Realizing open innovation
Why the pharmaceutical industry embraces open innovation
Models for open innovation
What are the current commercial and technical limitations on realizing the potential of open innovation?
7.3 How to scan, bring in and de-risk ideas
Ideas underpin everything...
Sources of innovative ideas?
How to filter potential ideas
Part Eight Ready for market
8.1 The innovation process
The innovation challenge and the valley of death
8.2 Customers before products, before profits
Part Nine Competitive position
9.1 The role of information in innovation
Turning information into intelligence
1. You will avoid making potentially expensive mistakes
2. You will learn who your competitors are and who your competitors will be
3. You can determine what each of those competitors is working on
4. You can see how rapidly new innovation is taking place in your space
5. You can identify gaps in your R&D
6. You can identify which patents are seminal discoveries and which are incremental improvements
7. You can improve your licensing strategy
8. Learn whose innovations could be licensed to your benefit
9. You can visualize the most densely and sparsely populated patent areas
10. Help you avoid potentially expensive litigious or defensive action
9.3 Freedom to commercialize
Identification of third-party patents
Assessment of third-party rights and dealing with the threat
9.4 Risks, losses, liabilities and indemnities
Intellectual property insurance products
9.5 Options for taking action
More affordable, effective remedies
The cost and inefficiencies of the current European patent system
The proposed introduction of the unitary European patent
The proposed introduction of the Unified Patent Court
The Patents County Court (the PCC)
What cases are suitable for the PCC?
What are the benefits of the PCC?
The Jackson Reforms to civil procedure
Part Ten Early-stage ventures
10.1 From start-up to first round
1. Build your IP on rock, not sand
2. Start as you mean to go on
3. No skeletons in the closet
4. Where there’s smoke, there are mirrors
10.2 Building and scaling a commercial platform
Building a commercial platform via management development
Building a commercial platform with the support of big business
10.3 Ideas in the incubator
From necessity to opportunity
Defining business incubation
Incubators or incubation?
Accelerators: old wine in new bottles?
10.4 Finding the right revenue model for your IP
1. Keep the product in-house
10.5 Leveraging IP for tech start-ups
Maximizing value from your intellectual property
Part Eleven IP fit for purpose
Before you start building – ownership
Keeping up with the Joneses
11.2 A combination of rights
Performance of a mental act
Treatment of the human or animal body
Invasive medical diagnosis
Graphical user interfaces
Initially IP admin and cost focused
Flexibility and access to talent
Part Twelve International rights
12.1 Launching innovation in emerging countries
12.2 The EU’s unitary patent
12.3 Why file in the United States first?
What your US competition doesn’t want you to know about US patent law
Part Thirteen Innovation finance
13.1 Valuation of ideas and early-stage technology
The market approach – based on a comparable transaction
The income approach – based on anticipation
Our technology valuation model
13.2 How to pitch to investors
What are some of the factors to consider when using crowdfunding?
13.4 The UK: a competitive location for IP
Research and Development (R&D) Tax Relief
So what are these qualifying costs?
3. What types of income qualify?
4. How to calculate relevant intellectual property profits (RIPP)
5. Practical considerations and planning issues
Example of group licensing/patent ownership
The Innovation Handbook
：How to Profit from Your Ideas, Intellectual Property and Market Knowledge
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