Living the Brand
：How to Transform Every Member of Your Organization into a Brand Champion
Publication subTitle ：How to Transform Every Member of Your Organization into a Brand Champion
Author： Ind Nicholas
Publisher： Kogan Page Ltd
Publication year： 2007
E-ISBN: 9780749452803
P-ISBN(Paperback): 9780749450830
Subject： F270 Economic theory and method
Keyword： 经济计划与管理,商品销售,贸易经济
Language： ENG
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Description
Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.
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