Digital State :How the Internet is Changing Everything

Publication subTitle :How the Internet is Changing Everything

Author: Pont Simon  

Publisher: Kogan Page Ltd‎

Publication year: 2013

E-ISBN: 9780749468866

P-ISBN(Paperback): 9780749468859

Subject: G201 information theory

Keyword: 电子贸易、网上贸易,贸易经济,商品销售,经济学

Language: ENG

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Description

Just what is the Digital State? 12 leading innovators from the worlds of branding, advertising and marketing engage with this compelling question, and give us their unique views on what the future holds for consumers.

Chapter

Introduction

1 Digital currents and invisible futures

2 Utopia, dystopia. Discuss

3 How the Digital State can cure modern marketing

4 Thunk

5 Teenage kicks

6 Stories into action

7 Everything changes, except me

8 My Digital State

9 ‘I’ve been expecting you’

10 Digital dares us to dream

11 A Newer Normal and Deeper Blue

12 Resistance is pointless

13 Digital through a human lens

14 Escape the walled garden to the paradise beyond

15 Such people in it

16 How ‘internets’ invented us

Epilogue

Appendix

Contributors

Acknowledgements

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