Cover

Contents

About the author

Preface

List of abbreviations

Acknowledgements

01 Now is the time

Why bother with financial management?

The new business of business

Like never before

Summary of chapter

Review questions

Further reading

References

02 Tech start-ups: It’s a different world

Growth in a tech world

Risk and potential

Summary of chapter

Review questions

Further reading

References

03 Start-up contribution analysis

The start-up financial control loop

Financial control in three steps

Achieving profitability

Contribution margin in a ‘winner takes all’ world

Summary of chapter

Review questions

Further reading

References

04 Start-up financial analysis

The three statements that count

The balance sheet

The income statement

The statement of cash flows

Summary of chapter

Review questions

Further reading

References

05 Start-up progress analysis

What type of structure is best?

The auditor’s opinion

Equity issues

Assessing progress using financials

Summary of chapter

Review questions

Further reading

References

06 The importance of being liquid

The cash budget

Financing your start-up with debt

Debt financing

Summary of chapter

Review questions

Further reading

References

07 What’s it worth to you?

Equity financing

Venture capital valuation

Term sheets: Look before you take the money

What about crowdfunding?

Summary of chapter

Review questions

Further reading

References

08 Tracking your start-up’s growth

Are your returns what they should be?

How does a tech firm cost its products?

Getting customers costs money!

Should you have an exit strategy?

Summary of chapter

Tech Start-up Tracker

Review questions

Further reading

References