Argument by multimodal metaphor as strategic maneuvering in video advertising

Author： Chuanrui Zhang   Cihua Xu  

Publisher： John Benjamins Publishing Company

E-ISSN： 2211-4750|6|3|359-380

ISSN： 2211-4742

Source： Journal of Argumentation in Context, Vol.6, Iss.3, 2017-01, pp. : 359-380

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