企业家个人品牌、企业品牌资产与品牌绩效——来自中国上市公司的实证研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1006-4885|volume|12|45-58

ISSN: 1006-4885

Source: 科学决策, Vol.volume, Iss.12, 2016-01, pp. : 45-58

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Abstract