口碑、牌子与品牌:北京非物质文化遗产品牌化问题

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1001-5035|41|2|19-26

ISSN: 1001-5035

Source: 浙江师范大学学报:社会科学版, Vol.41, Iss.2, 2016-01, pp. : 19-26

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Abstract