电商促销对消费者购买意愿的作用机制研究——基于信息传递视角

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1673-5609|29|2|67-75

ISSN: 1673-5609

Source: 广西财经学院学报, Vol.29, Iss.2, 2016-01, pp. : 67-75

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract