从企业视角浅析品牌形象拟人化对消费者心理的影响

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1009-5292|volume|18|11-12

ISSN: 1009-5292

Source: 全国商情, Vol.volume, Iss.18, 2016-01, pp. : 11-12

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Abstract