消费者“搭便车”行为影响下的双渠道供应链定价和促销策略研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-207x|24|10|86-94

ISSN: 1003-207x

Source: 中国管理科学, Vol.24, Iss.10, 2016-01, pp. : 86-94

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Abstract