附属产品促销定价对消费者价格评估的影响:产品涉入度的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1952|28|10|141-152

ISSN: 1003-1952

Source: 管理评论, Vol.28, Iss.10, 2016-01, pp. : 141-152

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract