赠礼情境下礼品品牌形象对购买意愿的影响研究
Publisher： 国家哲学社会科学学术期刊数据库
E-ISSN： 1007-5682|32|4|61-67
ISSN： 1007-5682
Source： 消费经济, Vol.32, Iss.4, 2016-01, pp. : 61-67
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Abstract