卷入情景下特征框架效应对购买意愿的影响

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1001-148x|volume|10|1-9

ISSN: 1001-148x

Source: 商业研究, Vol.volume, Iss.10, 2016-01, pp. : 1-9

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Abstract