SoLoMo模式下品牌拟人化对品牌权益的影响研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1000-2154|volume|10|5-16

ISSN: 1000-2154

Source: 商业经济与管理, Vol.volume, Iss.10, 2016-01, pp. : 5-16

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract