玩转新媒体:“王老吉”的活动营销之道

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1674-8883|volume|12|234-235

ISSN: 1674-8883

Source: 新闻研究导刊, Vol.volume, Iss.12, 2015-01, pp. : 234-235

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Abstract