全球化背景下消费者自我建构对国产与外国品牌评价的影响-产品类别的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1004-342x|volume|4|19-25

ISSN: 1004-342x

Source: 成都大学学报:社会科学版, Vol.volume, Iss.4, 2015-01, pp. : 19-25

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Abstract