认同动机对消费者参与产品定制的影响——基于社会认同理论视角

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-3890|29|2|84-90

ISSN: 1003-3890

Source: 经济与管理, Vol.29, Iss.2, 2015-01, pp. : 84-90

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Abstract