公司品牌形象和国家品牌形象对购买意向的影响——基于中国跨国公司的实证分析

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1002-5766|volume|4|84-94

ISSN: 1002-5766

Source: 经济管理, Vol.volume, Iss.4, 2015-01, pp. : 84-94

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Abstract