组织顾客参与的双刃剑效果及治理机制研究——基于服务主导逻辑和交易成本理论的实证分析

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1001-4950|37|7|19-32

ISSN: 1001-4950

Source: 外国经济与管理, Vol.37, Iss.7, 2015-01, pp. : 19-32

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Abstract