品牌传播对消费者购买意愿的影响:一个有调节的中介研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1007-5682|31|6|51-56

ISSN: 1007-5682

Source: 消费经济, Vol.31, Iss.6, 2015-01, pp. : 51-56

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Abstract