城门失火,可否“惠”及池鱼?——成品负面事件对要素品牌的反向溢出效应研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1001-4950|39|11|3-13

ISSN: 1001-4950

Source: 外国经济与管理, Vol.39, Iss.11, 2017-01, pp. : 3-13

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Abstract