广告信息框架与消费者孤独感交互影响广告说服力的研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1672-884x|14|12|1819-1828

ISSN: 1672-884x

Source: 管理学报, Vol.14, Iss.12, 2017-01, pp. : 1819-1828

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Abstract