“直白”还是“含蓄”?基于卷入度和图文修辞方式的广告效果研究

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1952|29|9|133-142

ISSN: 1003-1952

Source: 管理评论, Vol.29, Iss.9, 2017-01, pp. : 133-142

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract