“星二代”负面信息对“星一代”代言的负面溢出效应——基于消费者思维方式的视角

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1003-1952|29|8|121-135

ISSN: 1003-1952

Source: 管理评论, Vol.29, Iss.8, 2017-01, pp. : 121-135

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Abstract