国产动画电影衍生品营销策略研究——以《大鱼海棠》为例

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1674-8883|8|11|118-119

ISSN: 1674-8883

Source: 新闻研究导刊, Vol.8, Iss.11, 2017-01, pp. : 118-119

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Abstract