线上评论对异质性消费者购买意愿的影响探析-基于心理距离理论视角

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1672-4143|24|3|45-50

ISSN: 1672-4143

Source: 莆田学院学报, Vol.24, Iss.3, 2017-01, pp. : 45-50

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Abstract