社会化商务中网络口碑对消费者购买意向的影响:情感反应的中介作用和好奇心的调节作用

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1004-6062|31|4|15-25

ISSN: 1004-6062

Source: 管理工程学报, Vol.31, Iss.4, 2017-01, pp. : 15-25

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract