社会化商务中网络口碑对消费者购买意向的影响:情感反应的中介作用和好奇心的调节作用
Publisher: 国家哲学社会科学学术期刊数据库
E-ISSN: 1004-6062|31|4|15-25
ISSN: 1004-6062
Source: 管理工程学报, Vol.31, Iss.4, 2017-01, pp. : 15-25
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Abstract