受众心理落差与口碑传播对广告策略的影响

Publisher: 国家哲学社会科学学术期刊数据库

E-ISSN: 1004-6062|31|3|67-83

ISSN: 1004-6062

Source: 管理工程学报, Vol.31, Iss.3, 2017-01, pp. : 67-83

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Abstract