Telemedicine from a Macromarketing Viewpoint: A Critical Evaluation with Proposed Licensing Strategies

Author: Chandra Ashish   Pettry Charles E.   Paul David P.  

Publisher: Haworth Press

ISSN: 1049-5142

Source: Journal of Nonprofit & Public Sector Marketing, Vol.13, Iss.1-2, 2005-06, pp. : 111-135

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Abstract