A Cross-National Comparison of Scandinavian Value Orientations From Value Segmentation to Promotional Appeals

Author： Bjerke Rune   Gopalakrishna Pradeep   Sandler Dennis  

Publisher： Haworth Press

ISSN： 1049-6491

Source： Journal of Promotion Management, Vol.12, Iss.1, 2006-04, pp. : 35-56

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