Developing Global Service Innovation Capabilities: How Global Manufacturers Address the Challenges of Market Heterogeneity

Author: ParidaVinit   SjödinDavid Rönnberg   LenkaSambit   WincentJoakim  

Publisher: Industrial Research Institute, Inc

E-ISSN: 1930-0166|58|5|35-44

ISSN: 0895-6308

Source: Research-Technology Management, Vol.58, Iss.5, 2015-09, pp. : 35-44

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Abstract