Developing Global Service Innovation Capabilities: How Global Manufacturers Address the Challenges of Market Heterogeneity

Author： ParidaVinit SjödinDavid Rönnberg LenkaSambit WincentJoakim

Publisher： Industrial Research Institute, Inc

E-ISSN： 1930-0166|58|5|35-44

ISSN： 0895-6308

Source： Research-Technology Management, Vol.58, Iss.5, 2015-09, pp. : 35-44

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