Stand-alone sale of a free gift: Is it effective to accentuate promotion value?

Publisher: Scientific Journal Publishers

E-ISSN: 1179-6391|43|10|1593-1606

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.43, Iss.10, 2015-11, pp. : 1593-1606

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract