An Industrial Endorsement

Publisher： Cambridge University Press

E-ISSN： 2044-768x|1|4|3-3

ISSN： 0007-6805

Source： Business History Review, Vol.1, Iss.4, 1926-12, pp. : 3-3

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Integrative effects of firms' price and endorsement strategies on consumers' loyalty intention

By Shih Tsui-Yii  

The Service Industries Journal, Vol. 32, Iss. 6, 2012-05 ,pp. : 981-1005

Routledge Ltd

Access to resources Recommend Favorite

Guilty by Association: The Perils of Celebrity Endorsement for Endorsed Brands and their Direct Competitors

By  

PSYCHOLOGY & MARKETING, Vol. 31, Iss. 11, 2014-11 ,pp. : 1024-1039

John Wiley & Sons Inc

Access to resources Recommend Favorite

The information-aggregation approach to political institutions - A fulfilled expectations model using contemporaneous poll and endorsement data as information sources

By Piketty T.  

European Economic Review, Vol. 43, Iss. 4, 1999-04 ,pp. : 791-800

Elsevier

Access to resources Recommend Favorite

管理人员金钱心理特征与不道德工作行为关系实证研究 Money Profiles and Unethical Activity: An Investigation of the Money Ethic Endorsement of Managerial Staffs in China

By 杜林致   ThomasLi-Ping Tang  

Modern Management, Vol. 01, Iss. 03, 2011-09 ,pp. : 156-160

汉斯出版社

Access to resources Recommend Favorite

Building Brand Reputation through Third-Party Endorsement: Fair Trade in British Chocolate

By  

Business History Review, Vol. 90, Iss. 3, 2016-11 ,pp. : 457-482

Cambridge University Press

Access to resources Recommend Favorite