Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm

Publisher： IGI Global_journal

E-ISSN： 2156-1745|2|3|70-82

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.2, Iss.3, 2012-07, pp. : 70-82

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