User Acceptance of Location-Based Mobile Advertising: An Empirical Study in Iran

Publisher: IGI Global_journal

E-ISSN: 1937-9641|2|2|35-47

ISSN: 1937-9633

Source: International Journal of E-Adoption (IJEA), Vol.2, Iss.2, 2010-04, pp. : 35-47

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Abstract