Segmentation Matters: An Exploratory Study of Mobile Service Users

Publisher: IGI Global_journal

E-ISSN: 1947-3060|2|3|1-17

ISSN: 1947-3052

Source: International Journal of Systems and Service-Oriented Engineering (IJSSOE), Vol.2, Iss.3, 2011-07, pp. : 1-17

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Abstract