Predicting Donations from a Cohort Group of Donors to Charities: A Direct Marketing Case Study

Publisher： IGI Global_journal

E-ISSN： 1947-9336|2|3|20-38

ISSN： 1947-9328

Source： International Journal of Operations Research and Information Systems (IJORIS), Vol.2, Iss.3, 2011-07, pp. : 20-38

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