Predicting the Usage Intention of Social Network Games: An Intrinsic-Extrinsic Motivation Theory Perspective

Publisher： IGI Global_journal

E-ISSN： 2156-1745|1|3|29-37

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.1, Iss.3, 2011-07, pp. : 29-37

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