Publisher： IGI Global_journal
E-ISSN： 1539-2929|7|2|22-43
ISSN： 1539-2937
Source： Journal of Electronic Commerce in Organizations (JECO), Vol.7, Iss.2, 2009-04, pp. : 22-43
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Abstract
For e-commerce to grow, customers must trust organizations with which they interact. In this article, we propose and test a theoretically-derived model of trustworthiness of Web merchants in general. Trustworthiness is influenced by behavioral, competence, and attitudinal beliefs. Findings indicate trustworthiness is strongly influenced by behavior-related beliefs, and less strongly by attitude-related beliefs. Trustworthiness beliefs impact intentions to purchase from Web merchants.
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