Challenges of Transforming a Traditional Brick-and-Mortar Store into a Bricks-and-Clicks Model: A Small Business Case Study

Publisher： IGI Global_journal

E-ISSN： 1539-2929|2|4|75-89

ISSN： 1539-2937

Source： Journal of Electronic Commerce in Organizations (JECO), Vol.2, Iss.4, 2004-10, pp. : 75-89

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