The Financial Potential of Sporadic Customers in E-Retailing: Evidence from the Brazilian Home Appliance Sector

Publisher： IGI Global_journal

E-ISSN： 1539-2929|4|1|18-32

ISSN： 1539-2937

Source： Journal of Electronic Commerce in Organizations (JECO), Vol.4, Iss.1, 2006-01, pp. : 18-32

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