Predicting Sponsorship and Advertising Effectiveness in Sport:A Case Study of the Super Bowl

Publisher: Nova Science Publishers, Inc.

ISSN: 1554-9933

Source: Journal of Contemporary Athletics, Vol., Iss., 2014-07, pp. : 43-68

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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