Retail Marketing Strategies and Brand Management: A Global Retail Industry Perspective

Publisher: IGI Global_journal

E-ISSN: 2155-6342|5|2|66-78

ISSN: 2155-6334

Source: International Journal of Social and Organizational Dynamics in IT (IJSODIT), Vol.5, Iss.2, 2016-07, pp. : 66-78

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Abstract