A dynamic advertising model with reference price effect

Author： Zhang Qiao   Zhang Jianxiong   Tang Wansheng  

Publisher： Edp Sciences

E-ISSN： 1290-3868|49|4|669-688

ISSN： 0399-0559

Source： RAIRO - Operations Research, Vol.49, Iss.4, 2015-03, pp. : 669-688

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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