The Formation of Tie Strength in a Strategic Alliance's First New Product Development Project: The Influence of Project and Partners' Characteristics

Publisher： John Wiley & Sons Inc

E-ISSN： 1540-5885|32|1|154-169

ISSN： 0737-6782

Source： JOURNAL OF PRODUCT INNOVATION MANAGEMENT, Vol.32, Iss.1, 2015-01, pp. : 154-169

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