Emerging Trends in Health Communication: The Powerful Role of Subjectivism in Moderating the Effectiveness of Persuasive Health Appeals

Publisher： John Wiley & Sons Inc

E-ISSN： 1751-9004|10|9|484-502

ISSN： 1751-9004

Source： SOCIAL AND PERSONALITY PSYCHOLOGY COMPASS, Vol.10, Iss.9, 2016-09, pp. : 484-502

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