Effects of Story Marketing and Travel Involvement on Tourist Behavioral Intention in the Tourism Industry

Author: Li Yi-Min  

Publisher: MDPI

E-ISSN: 2071-1050|6|12|9387-9397

ISSN: 2071-1050

Source: Sustainability, Vol.6, Iss.12, 2014-12, pp. : 9387-9397

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Abstract