The Influence of Peer Reviews on Source Credibility and Purchase Intention

Author： Nowak Kristine L.   McGloin Rory  

Publisher： MDPI

E-ISSN： 2075-4698|4|4|689-705

ISSN： 2075-4698

Source： Societies, Vol.4, Iss.4, 2014-12, pp. : 689-705

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