Advertising between Archetype and Brand Personality

Author： Bechter Clemens   Farinelli Giorgio   Daniel Rolf-Dieter   Frey Michael  

Publisher： MDPI

E-ISSN： 2076-3387|6|2|5-5

ISSN： 2076-3387

Source： Administrative Sciences, Vol.6, Iss.2, 2016-06, pp. : 5-5

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